--- title: "A store roll-out in practice: 50 stores in two years | Emig" description: "Around 50 stores refitted in two years, 12 fitters per store: what we learned on a discount retailer roll-out and how we plan for the unexpected." image: https://emig-ladenbau.de/hubfs/website-2026/roll-out-supermarkt.jpg --- [![Emig Ladenbau](https://emig-ladenbau.de/hubfs/Emig/logo-rost/emig-logo-header-rost.png)](https://emig-ladenbau.de/en/) [06207 401 31 51](tel:+4962074013151) [Home](https://emig-ladenbau.de/en/) [What we install](https://emig-ladenbau.de/en/#leistungen) [About us](https://emig-ladenbau.de/en/#ueber) [Blog](https://emig-ladenbau.de/en/blog) [Request a project](https://emig-ladenbau.de/en/#contact) [Installation partners](https://emig-ladenbau.de/bewerben) [DE](https://emig-ladenbau.de/blog/filial-rollout-praxis)·[FR](https://emig-ladenbau.de/fr/blog/rollout-magasins-allemagne-en-pratique) [Home](https://emig-ladenbau.de/en/) / [Blog](https://emig-ladenbau.de/en/blog) # A store roll-out in practice: 50 stores in two years Sep 14, 2026 · Manuel Emig ![Store installation during a discounter roll-out: fitter installing new fixtures in the store](https://emig-ladenbau.de/hubfs/website-2026/roll-out-supermarkt.jpg) In short On a store roll-out, the number of fitters matters less than how well you've planned for things going wrong. Across a long series there will be late material, a wrong measurement, a van that breaks down. We saw all of it on around 50 stores for a discount retailer in Austria, refitted over two years at night while the stores stayed open during the day. What worked: a buffer in the schedule, rules agreed in advance for when there's a problem, and experienced fitters who sort things out on site. ## The project: around 50 stores in two years For a discount retailer, we refitted around 50 stores in Austria, in the Vienna and Salzburg regions, over roughly two years. Our job was the installation only: all the new shelving, fascias and built-in units. Painting and the other trades were handled by other companies. We worked at night. The store opened as normal in the morning and our teams installed while it was closed. Each store took about a week with 12 fitters, so four to five nights, which meant one or two stores finished a week. At the busiest times, more than 30 fitters were working at once. The project in figures Around 50 stores in two years, Vienna and Salzburg regions. Sales floors typically 800 to 1,200 m². Per store, 12 fitters for four to five nights, one or two stores a week, more than 30 fitters in parallel at peak. Almost every store handed over on schedule. ## Who planned and who installed On this project, the client did the scheduling. They decided which team went to which store and when, and they had their own site manager in every store, which made coordination on site easier. We usually build the schedule together with the client. Here it was the other way round, and that works just as well as long as everyone knows what they're responsible for. The teams were a mix of our own fitters and partners from our network. In each team, one or two of our people kept the routine on track and found a fix when something got stuck. With more than 30 people on the ground, someone is always ill or running late. On a project that size, nothing goes exactly to plan. ## Building in a buffer From what we see, roll-outs that slip rarely run out of fitters. More often the schedule was too optimistic from day one. Our rule: **Assume everything will take around 20 % longer** than you think today, and plan with that figure. If you finish early, so much the better. You lose a little efficiency. In return, the teams work under less pressure and the result is better. Across 50 stores, that's what keeps the schedule intact on the twentieth night. ## Deciding in advance what happens when things go wrong Everyone has a checklist. What actually helps are the decisions you make before the first store. If material is missing, do we install what's there or wait? Has that been agreed with the client? If an area isn't cleared, do we start anyway? Once that's settled, a fitter doesn't have to improvise at two in the morning. You also need logistics that keep up, and a handover that's simple for the team, with clear instructions on which photos to take. Then there's everything else: hotels, travel, team changeovers. ## A van breaks down on the way The drive to the stores was long. One night, one of our vans broke down on the way, and the store still had to be finished by morning. The fitters already on site worked about two hours longer, and the others joined them in a rental van. The store opened on time. Things like that happen on a roll-out. The fixtures were delivered straight to the stores by the client, so deliveries weren't our job. Accommodation was. Because of the long drives, the teams usually stayed for two weeks at a time, in hotels or fitters' flats. ## Why it works for the teams too A two-year roll-out means steady work for us and our partners. A team offered a long, well-paid job with clear rules puts more into it. There are plenty of good fitters out there. Our job is to give them decent conditions, from the first store to the last. In more than twenty years we've also seen plenty that didn't work, so we know where a roll-out tends to go off track. That doesn't mean everything always runs smoothly. It means that with the right fitters and a realistic schedule, we get a clean result. **Planning a roll-out in Germany?** Send us the number of sites, the timeframe and what needs installing. We'll check dates and availability. [Tell us about your project](https://emig-ladenbau.de/en/#contact) ## What a client can take from this When you choose a roll-out partner, the maximum number of fitters they quote tells you very little. Ask how they deal with the unexpected. On large series, problems often start before the installation: missing material, a wrong measurement, a changed date. A good partner handles it without the result suffering. You see the difference at the twentieth store more than at the first. ## FAQ How long does it take to install one store in a roll-out? It depends on the floor area and the scope. For the discount retailer in Austria, a complete store took about a week with 12 fitters, over four to five nights. Lighter work is quicker. We set the duration with you in the schedule before the first team arrives. Can a store be refitted without closing? Yes. On this project the stores stayed open during the day and we installed at night. But most of our roll-outs happen during the day. When a store has to stay open, we work at night or section by section, which needs tighter coordination on access, deliveries and handover. What happens if material is missing or a measurement is wrong? Across a long series it's bound to happen, so we plan for it. Before we start, we agree with you what we install anyway, what we postpone and when we come back to finish. The pace holds even when parts are missing or an area isn't ready. Read on - [Planning a roll-out installation](https://emig-ladenbau.de/en/blog/rollout-installation-planning-germany) - [Store roll-outs in Germany](https://emig-ladenbau.de/en/roll-outs) - [Site not ready? Clarify first, decide on site](https://emig-ladenbau.de/en/blog/site-not-ready-installation-germany) Planning a project? Tell us briefly what you have in mind. We check schedule and capacity. [Send us your project outline](https://emig-ladenbau.de/en/#contact) Read on - [Installation partner for shopfitting and interior fit-out](https://emig-ladenbau.de/en/), what we install and how we work - [All articles](https://emig-ladenbau.de/en/blog) ## Tell us briefly about your project. We check schedule and capacity. [Send us your project outline](https://emig-ladenbau.de/en/#contact) Are you an installation company or a fitter team? [Apply as installation partner (German form) →](https://emig-ladenbau.de/bewerben) ![Emig Ladenbau](https://emig-ladenbau.de/hubfs/website-2026/emig-logo-footer.png) Installation partner for shopfitting and interior fit-out. Roll-outs and single projects, in Germany and across Europe. ### Contact - Emig Ladenbau GmbH Bahnstr. 15 69483 Wald-Michelbach Germany - [0049 6207 401 31 51](tel:+4962074013151) - [info@emig-ladenbau.de](mailto:info@emig-ladenbau.de) ### Navigation - [What we install](https://emig-ladenbau.de/en/#leistungen) - [About us](https://emig-ladenbau.de/en/#ueber) - [Blog](https://emig-ladenbau.de/en/blog) - [Store roll-outs](https://emig-ladenbau.de/en/roll-outs) - [Request a project](https://emig-ladenbau.de/en/#contact) - [Apply as installation partner (German form)](https://emig-ladenbau.de/bewerben) © 2026 Emig Ladenbau GmbH [Imprint](https://emig-ladenbau.de/impressum)  ·  [Privacy policy](https://emig-ladenbau.de/datenschutz) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Manuel Emig", "url" : "https://emig-ladenbau.de/en/blog/author/manuel-emig" }, "dateModified" : "2026-09-14T13:47:01.286Z", "datePublished" : "2026-09-14T13:47:01.000Z", "headline" : "A store roll-out in practice: 50 stores in two years | Emig", "image" : [ "https://emig-ladenbau.de/hubfs/website-2026/roll-out-supermarkt.jpg" ], "mainEntityOfPage" : { "@id" : "https://emig-ladenbau.de/en/blog/store-rollout-germany-in-practice", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://emig-ladenbau.de/hubfs/emig-logo.png" } } } ``` ```json { "@context" : "https://schema.org", "@type" : "LocalBusiness", "address" : { "@type" : "PostalAddress", "addressCountry" : "DE", "addressLocality" : "Wald-Michelbach", "postalCode" : "69483", "streetAddress" : "Bahnstr. 15" }, "areaServed" : [ { "@type" : "Country", "name" : "DE" }, { "@type" : "Country", "name" : "AT" }, { "@type" : "Country", "name" : "CH" }, { "@type" : "Country", "name" : "FR" }, { "@type" : "Country", "name" : "BE" }, { "@type" : "Country", "name" : "NL" }, { "@type" : "Country", "name" : "LU" } ], "description" : "Wir montieren Ladeneinrichtungen, Filialen und Objekte, deutschland- und europaweit. 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