--- title: What is a roll-out installation? Types, process, teams | Emig description: What a store roll-out is, the three types and how a roll-out across 20, 50 or hundreds of locations runs. Experience from 100+ roll-outs in Germany and Europe. image: https://emig-ladenbau.de/hubfs/website-2026/hero-leistung-rollouts.jpg --- [![Emig Ladenbau](https://emig-ladenbau.de/hubfs/Emig/logo-rost/emig-logo-header-rost.png)](https://emig-ladenbau.de/en/) [Home](https://emig-ladenbau.de/en/) [What we install](https://emig-ladenbau.de/en/#leistungen) [About us](https://emig-ladenbau.de/en/#ueber) [Blog](https://emig-ladenbau.de/en/blog) [Request a project](https://emig-ladenbau.de/en/#contact) [Installation partners](https://emig-ladenbau.de/bewerben) [DE](https://emig-ladenbau.de/rollout-montage)·[FR](https://emig-ladenbau.de/fr/montage-rollout) [Home](https://emig-ladenbau.de/en/)/[Store roll-outs](https://emig-ladenbau.de/en/roll-outs)/Roll-out installation in Germany # What is a roll-out installation? Types, process, teams, logistics What a roll-out means in store installation, which three types exist and how a roll-out across 20, 50 or several hundred locations actually runs. Lessons from more than 100 roll-outs in Germany and across Europe, written for project managers at retail chains, manufacturers and shopfitters. [Check capacity](https://emig-ladenbau.de/en/#contact) [Our roll-out service](https://emig-ladenbau.de/en/roll-outs) Emig Ladenbau GmbH · Roll-outs in Germany and across Europe · Updated October 2026 ![Roll-out installation: labelled furniture packages on a pallet with a pallet truck in a store, installation in progress](https://emig-ladenbau.de/hs-fs/hubfs/website-2026/hero-leistung-rollouts.jpg?width=1086&height=1448&name=hero-leistung-rollouts.jpg) The short answer ## What is a roll-out installation? A roll-out installation is the installation of the same or a similar store fit-out at many locations, in a fixed sequence and usually on a weekly cycle. The craft is the same as for a single store. The difference is volume: what costs half an hour at one location costs several days across 50 locations. That is why a roll-out is decided by the planning before the first day on site. This page sums up what we have learned from more than 100 roll-outs. That ranges from a two-person team replacing one module in many stores to a complete refit with more than 30 fitters on site at peak times. It is written for project managers who are planning, tendering or awarding a roll-out. - [The three types of roll-out](https://emig-ladenbau.de/en/rollout-installation#typen) - [How a roll-out runs](https://emig-ladenbau.de/en/rollout-installation#ablauf) - [Roll-out plan and buffer](https://emig-ladenbau.de/en/rollout-installation#planung) - [Teams and leadership](https://emig-ladenbau.de/en/rollout-installation#teams) - [Logistics and material](https://emig-ladenbau.de/en/rollout-installation#logistik) - [The day-before check](https://emig-ladenbau.de/en/rollout-installation#vortag) - [When something goes wrong](https://emig-ladenbau.de/en/rollout-installation#stoerungen) - [Handover and documentation](https://emig-ladenbau.de/en/rollout-installation#abnahme) - [What drives the effort](https://emig-ladenbau.de/en/rollout-installation#kosten) - [Who commissions a roll-out](https://emig-ladenbau.de/en/rollout-installation#wer) - [Frequently asked questions](https://emig-ladenbau.de/en/rollout-installation#faq) The three types ## Not every roll-out is the same roll-out Building a store concept 25 times over, swapping one shelving unit in 100 stores or completely refitting 50 supermarkets: all of it is called a “roll-out”, but they are different jobs. Team size, duration and cycle differ, and so do the clients. Anyone requesting a roll-out should therefore say first which type it is. A ### New build at many locations The same store concept is built from scratch at new locations, one opening after another. Typical: 2 to 12 fitters per location, days to weeks per location. Commissioned by: shopfitters, retail chains in expansion and international brands. What matters to the client: the opening date holds, and every location looks the same. B ### Module roll-out A single element is installed or replaced in many existing stores, for example a shelving unit, a display case or a checkout zone. Typical: two-person teams, a few hours to one day per store, often several stores per day. Commissioned by: manufacturers and suppliers of the module, POS agencies and shopfitters. What matters to the client: many stores per week and photos of every store. C ### Complete refit Existing stores are completely refitted, with dismantling and new installation. In supermarkets this often happens at night or in sections, because the store stays open. Typical: 12 fitters per store, 4 to 5 nights, 1 to 2 stores per week. Commissioned by: retail chains, general contractors and shopfitters. What matters to the client: the store opens on time in the morning, and replacements are ready for any failures. Process ## How a roll-out runs: from the location list to the last handover It starts with the location list: which locations, in which order and with what scope. From this comes the roll-out plan. It defines which team is where and when, and when deliveries and handovers take place. We then assign the teams and book travel and accommodation. At every location the job runs the same way. The day before, the client confirms that everything is ready. Then the team installs according to plan and reports to the fixed contact person. At the end comes the handover with a report and photos, and open items get a date. This fixed routine is deliberate. A team that knows it from the tenth store needs no briefing in the eleventh. That is why roll-outs get faster over time. In the background, one fixed contact person keeps track of the status of all locations. He moves teams when a store is not ready and talks to the client about changes. At Emig this stays the same person for the whole roll-out. Planning ## Roll-out plan and buffer: why we calculate with 20 % Whether the roll-out plan comes from the client or we draw it up together is secondary. On a discounter roll-out in Austria, the client set the plan and provided its own site manager in every store. More often we draw up the plan with the client. Both work, as long as the order of locations, the delivery window per store and the on-site decisions are settled. Roll-outs rarely fail for lack of fitters. More often the time has been calculated too tightly. That is why we plan with a buffer of around 20 %. It costs a little efficiency. In return, a single incident does not throw the whole weekly cycle off. If things go better than planned, that is a gain. How many locations per week are possible depends on the type. For a complete refit, a store with 800 to 1,200 m² of sales floor needed 12 fitters over four to five nights. That meant one to two stores per week. In a module roll-out, a two-person team often completes several stores a day. We fix the number before the start. Teams ## Teams and leadership: our own people plus installation partners At peak times we have had more than 30 fitters on site at once. The teams consist of our own fitters and installation partners from our network. Every team is led by one or two of our own people. They know the routine and decide on site when something does not fit. Anyone standing in front of a missing shelf at two in the morning needs someone who is allowed to decide. A roll-out running over months means predictable workload, for our fitters and for the installation partners. A well-rehearsed team pulls differently from one put together at short notice. That includes accommodation, travel and shift changes being well organised. Absences are part of it. With more than 30 people, someone is always going to be ill. The weekly cycle still holds, because the buffer is in the plan and we arrange cover before it is needed. Logistics ## Logistics and material: who delivers, who installs For large roll-outs we recommend awarding the logistics separately. A logistics company delivers the material just in time directly to the stores, and we coordinate the dates with them. That way the goods are there when the team arrives. We take over from delivery. Smaller quantities we can also store at our own warehouse in between. On a roll-out across more than 200 fuel stations, coordination with the deliveries was the most important point. The teams’ dates had to match the deliveries, and every station was reported back the same day. Packaging and leftover quantities always belong in the plan. Otherwise a lorry full of cardboard is in the way at the third location. For long journeys the teams stay on site for several weeks at a time. We organise hotels and crew accommodation. For roll-outs abroad, the reporting obligations of the respective country come on top, in France for example the SIPSI declaration. Day-before check ## The day-before check: a list the client confirms Before every location we go through a fixed list with the client. The client confirms the points to us, not the store. Measurements and drawings must match the floor space, and the material must be complete on site, including the small parts. Access, keys and alarm must be arranged, with a name and a number that can be reached at night. Power, light and waste disposal must be available. Store management is informed, and the areas are cleared. The list is deliberately short. It does not replace site management. It prevents the typical mistakes that are most expensive across many locations. At one location an open item costs half an hour. Across 50 locations that turns into days. Disruptions ## When something goes wrong: rules before the first day on site On every roll-out, material is missing somewhere, a measurement is wrong, or a site is not ready. That is why we plan for locations that are not ready from the outset. What matters is that the rules for this are set beforehand. Before the first day on site we settle four questions with the client: Do we carry on with what is there, or is the location postponed? Who decides that on site? Is a follow-up visit agreed? And how is it documented and invoiced? When these questions are answered in advance, nobody has to improvise. What can be settled beforehand for an unfinished site and what gets decided on the spot is covered in the article [When the site is not ready](https://emig-ladenbau.de/en/blog/site-not-ready-installation-germany). Handover ## Handover and documentation: per location, on the same day We hand over every store with a handover report and photos according to a template agreed in advance. Open items get a date for the follow-up work. The simpler the photo template, the more complete the documentation. In module roll-outs the photos are often especially important, because the manufacturer uses them to invoice its own customer. Invoicing runs centrally through the fixed contact person, traceable per location. The same rules apply to installation partners working on a roll-out; what an invoice as an installation subcontractor has to contain is covered in the article [Invoicing as an installation subcontractor](https://emig-ladenbau.de/en/blog/subcontractor-invoice-germany-13b-ustg). Effort ## What drives the effort of a roll-out We only quote prices once we know the location list, the timeframe and the scope. What drives the effort, however, is the same on every roll-out. The type counts most: a complete refit at night costs many times more per location than a module roll-out by day. Then it comes down to the scope per location and how identical the locations really are. Distances and overnight stays also play a part, as do working hours, access and delivery. Finally, it matters how detailed the documentation the client needs is. A roll-out gets cheaper when the location list stays stable and the client takes the day-before check seriously. It gets more expensive when the plan has no buffer. Clients ## Who commissions a roll-out and what they expect In practice there are three kinds of clients. Retail chains and general contractors award the complete refit. They expect the store to reopen on time. Manufacturers and suppliers award module roll-outs. They need many stores per week and photos, because they invoice their own customer with them. Shopfitters award the new build at many locations. For them, what counts is that the opening date holds and every location looks the same, in Germany and abroad alike. Emig Ladenbau carries out all three types, with our own fitters and installation partners, in Germany and across Europe. We do not supply the fixtures. Electrical, painting and flooring work we take on only to a small extent. Our job is the installation with documentation and handover. For a first assessment, the location list, timeframe and scope are enough. FAQ ## Frequently asked questions about roll-out installation What is the difference between a roll-out and a store refit? A store refit concerns a single location. A roll-out is a series of locations with the same concept in a fixed sequence. The difference lies in the planning. How long does a roll-out across 50 stores take? That depends on the type. For a complete refit we calculate one to two stores per week. On a discounter roll-out, around 50 stores ran over about two years, because the client set the pace. A module roll-out across 50 stores can be done in a few weeks. Can a roll-out take place while the store is trading? Yes. Most roll-outs we install during the day. In supermarkets, refits often run at night or in sections, because the store stays open. That requires arranged access and a contact person who can be reached at night. Who draws up the roll-out plan? Both happen: the client alone, or we do it together with the client. What matters is that the sequence, delivery windows and on-site decisions are settled and a buffer of around 20 % is planned in. Which documents does an installation partner need for a roll-out? Among others, the exemption certificate for construction withholding tax, proof of business liability insurance and, for work abroad, the A1 certificate. The full list is in the article “Which documents clients expect from subcontractors”. Does Emig carry out roll-outs outside Germany? Yes. We have carried out roll-outs in Austria and France, among others, and install in more than 17 countries. Project management speaks German, French and English. Further reading ## All articles on roll-out installation - [Planning a roll-out installation: what belongs in the roll-out plan](https://emig-ladenbau.de/en/blog/rollout-installation-planning-germany)Measurements, delivery, cycle, time buffer and rules for locations that are not ready. - [Store roll-out in practice: 50 stores in two years](https://emig-ladenbau.de/en/blog/store-rollout-germany-in-practice)A discounter roll-out in Austria, at night with the store open, with 12 fitters per store. - [Shelving installation across 200+ fuel stations: why logistics decide](https://emig-ladenbau.de/en/blog/fuel-station-shelving-rollout-logistics)Installation on a weekly cycle, matched to the deliveries. - [When the site is not ready](https://emig-ladenbau.de/en/blog/site-not-ready-installation-germany)What gets settled beforehand and what is decided on the spot. - [Shop-in-shop installation: process, coordination, handover](https://emig-ladenbau.de/en/blog/shop-in-shop-installation-process)Installation in a department store that stays open, step by step. - [What makes a store installation work](https://emig-ladenbau.de/en/blog/installation-company-germany-what-makes-it-work)What good installations in Germany depend on, and where they fail. - [Installation in France: what manufacturers should know beforehand](https://emig-ladenbau.de/en/blog/installation-in-france-what-manufacturers-should-know)Language, procedures, registrations, experience from our projects. - [A1 certificate for installation work in the EU](https://emig-ladenbau.de/en/blog/a1-certificate-installation-eu)What clients and installation teams need to settle before the job. - [Which documents clients expect from subcontractors](https://emig-ladenbau.de/en/blog/subcontractor-documents-germany-installation)Exemption certificate, A1 and insurance: the list we need before every job. - [Invoicing as an installation subcontractor: mandatory details and § 13b](https://emig-ladenbau.de/en/blog/subcontractor-invoice-germany-13b-ustg)Checklist so the invoice goes through the first time. ## Planning a roll-out? Tell us the type, number of locations, timeframe and scope. We check the schedule and our capacity. [Check capacity](https://emig-ladenbau.de/en/#contact) Are you a fitter or an installation team? [For installation partners →](https://emig-ladenbau.de/bewerben) ![Emig Ladenbau](https://emig-ladenbau.de/hubfs/Emig/logo-rost/emig-logo-footer-rost.png) Installation partner for shopfitting and interior fit-out. Roll-outs and single projects, in Germany and across Europe. ### Contact - Emig Ladenbau GmbH Bahnstr. 15 69483 Wald-Michelbach Germany - [+49 6207 401 31 51](tel:+4962074013151) - [info@emig-ladenbau.de](mailto:info@emig-ladenbau.de) ### Navigation - [What we install](https://emig-ladenbau.de/en/#leistungen) - [About us](https://emig-ladenbau.de/en/#ueber) - [Blog](https://emig-ladenbau.de/en/blog) - [Store roll-outs](https://emig-ladenbau.de/en/roll-outs) - [What is a roll-out installation?](https://emig-ladenbau.de/en/rollout-installation) - [Store installation](https://emig-ladenbau.de/en/store-installation) - [Request a project](https://emig-ladenbau.de/en/#contact) - [Apply as installation partner (German form)](https://emig-ladenbau.de/bewerben) © 2026 Emig Ladenbau GmbH [Imprint](https://emig-ladenbau.de/impressum)  ·  [Privacy policy](https://emig-ladenbau.de/datenschutz) ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : { "@type" : "Organization", "name" : "Emig Ladenbau GmbH" }, "description" : "What a store roll-out is, the three types and how a roll-out across 20, 50 or hundreds of locations runs. 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